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Education Program Outlines
GRLab produces over a hundred seminars around the world each year both for
public conferences like Comdex, Folio and VisComm and for private clients of our
Media Technology Education Programs.
INTERACTIVE PUBLISHING WORKSHOP
Top executives at publishing and printing firms on three continents
have attended Jack Powers' private Interactive Publishing Workshops
to learn about interactive media and the future of communications.
In the very intensive and interactive workshop, you'll get a comprehensive overview
of the new media revolution and learn some important analytical
tools that will help you sort through your interactive options.
You will learn:
- about the three forms of new media.
- the six advantages of interactive publishing.
- how new media is like old media.
- how "content" is not enough to make a successful
interactive publication.
In Part Two, you'll apply what you've learned to case studies
of actual publications available in class.
PART TWO: CASE STUDIES IN NEW MEDIA
In this collaborative portion of the Interactive Publishing Workshop, you'll see some interesting
new media publications that illustrate some of the benefits and
drawbacks of electronic publication. Using the methodology taught
in Part One, we'll rate the key features of each publication
and discuss what's good-and what's bad-about each.
You will learn:
- what makes a successful interactive publication.
- how other publishers have solved new media problems.
- how to think critically about electronic publishing.
MASTERING THE INTERNET
AND THE WORLD WIDE WEB
With hundreds of thousands of information providers and tens of
millions of readers, the Internet is the world's fastest-growing
communications medium. In this in-depth tutorial and live demonstration
of the network's key features, you'll learn how the Internet works,
who uses it and how corporate, commercial and government publishers
can take advantage of this instantaneous, international communications
tool.
You will learn:
- about traditional Internet features like email, file
transfer, Archie and Veronica.
- how the World Wide Web has transformed the net from
an academic to a commercial environment.
- how companies are using the Web to develop on-line communications,
commerce and communities.
- how much it costs and what it takes to bring your company
onto the net.
COURSE OUTLINE
Morning
- The Geography of the Internet
- Commercial Access and Changing Demographics
- Legacy Systems: Unix, ftp and the VT-100
- HTTP, HTML and the World Wide Web
- On-line Multimedia Options
- Who's Who On-line
Afternoon
- Finding Your Way on the Web
- What Works and What Doesn't
- Sales & Marketing Trends
- Design and Production Issues
- The Nuts & Bolts of Getting On-Line
- Managing the Internet
- On-line Futures
ON-LINE ADVERTISING:
SALES AND MARKETING IN CYBERSPACE
Tens of millions of people are dialing-in and logging-on to commercial
on-line services, the Internet and the World Wide Web. Smart advertisers
are developing interactive marketing strategies to reach this
attractive new audience with on-line ads that don't just pitch
the product but take the order and even deliver the goods.
You will learn:
- how commercial on-line services like America On-Line,
CompuServe and Prodigy are incorporating ads.
- what important new services like AT&T's Interchange
and the Microsoft network are planning.
- about the advantages of Internet sites and World Wide
Web home pages.
- how advertising is evolving into a global, interactive
direct response system.
Course materials from the most recent
public presentations of this session are available
in the EP Seminar Gallery.
CD-ROM PUBLISHING OPPORTUNITIES
From simple text and graphics archives through to complex multimedia books on disk,
CD-ROM publications are re-defining the reading experience for millions worldwide.
How do CD-ROM publications work? What do they cost to buy and to produce?
And where do they fit into the graphic communications landscape. This overview
session covers technical developments like CD-R, Internet/CD hybrids and multimedia
data types as well as business issues like marketing channels, pricing models and
the trends toward virtual reality CDs. Course materials from
the most recent public presentations of this session are available
in the EP Seminar Gallery.
PUBLISHING CATALOGS ON CD-ROM
Last year, almost 13 billion paper catalogs were printed in the
U.S, almost 50 catalogs each for every American man, woman and
child. As the costs of paper and postage continue to rise and
catalog clutter reaches critical proportions, merchandisers are
turning to multimedia CD-ROMs to pitch the product and book the
order more efficiently and more effectively. In this overview
of CD-ROM catalog developments, you'll see examples of both business-to-business
and consumer books on disk.
You will learn:
- what business-to-business catalogers are developing
more customized and timely products on disk.
- why the average order size from consumer CD-ROM catalogs
is greater than the paper versions.
- which products sell best, and which features a CD-ROM
catalog should offer.
- the nuts and bolts of disk creation and production.
- how the CD-ROM is being linked to the Internet for updates
and transaction processing.
DIGITAL BOOKS: ON-LINE,
ON DISK, ON DEMAND
Far from being killed off by new media, the book is one of the
biggest beneficiaries of the Digital Revolution. Never before
has it been so easy to compose, to print and to deliver paper
books, and the new multimedia books on the Internet or on CD-ROM
are expanding the idea of the book beyond ink and paper. In this
in-depth discussion of the book in all of its forms, you'll hear
about books printed on demand, books delivered over the Internet,
books with video and audio illustrations and books that you can
buy by the page.
You will learn:
- how demand printing has eliminated the idea of the minimum
press run and the out-of-print book.
- how digital books are delivered worldwide via telecom
networks.
- what advantages multimedia books on CD-ROM have over
paper books.
- how some publishers are selling books "by the page."
- about the database alternatives for expanding your paper
books into digital formats.
MULTIMEDIA DATABASES:
MANAGING TEXT, IMAGES & TV
As all media goes digital, producers and consumers of graphic communications need tools for
storing, managing and retrieving electronic text, images and video. This seminar describes the
alternatives database approaches for new media, outlines the key production and design
issues, and discusses the benefits and costs of a strong multimedia database strategy.
Course materials from the most recent public
presentations of this session are available
in the EP Seminar Gallery.
KEYNOTE ADDRESS:
THE CREATORS RULE
All the exotic new media technologies-from desktop publishing
to demand printing to CD-ROMs to the World Wide Web-have one thing
in common: they put the creator in charge. By eliminating dozens
of steps, hundreds of people and thousands of dollars between
the idea and the publication, new media exalts the writer, the
illustrator, the photographer, and the designer-all the idea people
who are no longer bound by the constraints of three-dimensional
production. Tomorrow's communicators will have more opportunities
to inform, entertain and persuade and more tools with which to
reach their audiences.
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