Internet Marketing for Graphic Arts Firms
	For prepress and printing firms, the Internet offers three important functions: COMMUNICATION Use the web for administrative email, research and competitive analysis. PUBLICATION Advertise on a main street or graphic arts-related site. Develop an in-house web site to publish shop capabilities, specifications, price lists and new features. TRANSACTION Download print files, manage global printing, develop special interest newsgroups and provide other transaction services to both professional and consumer audiences.		Posted by Jack Powers September 28, 1995 Client : Printing Industires of America and several local graphic arts industry associations See also: Seminar Slides.
	The following links illustrate the range of graphic arts connections on the World Wide Web. This list is by no means comprehensive, but it provides some typical examples. PRINTING ASSOCIATIONS ON THE WEB National Association of Printers & Lithographers Printing Industries of Northern California VENDORS ON THE WEB image.com from SMC Publishing Systems has some interesting links for Macintosh and PC users. Prepress Main Street from PrePress Direct. Heidelberg USA, Inc. The Pitman Company PRINTERS ON THE WEB The Yahoo Printers Page is the most up-to-date list of graphic arts firms with more than 100 companies at last count. PrintersLink, a global directory of on-line printers. Thomson-Shore's clickable plant tour is a graphic interactive improvement on the standard printer's brochure. United Lithographers adds to its Web brochure the Adobe Acrobat files of their slick promo pieces in Documents on Demand. Sarabande Press adds a continuously updated feature with its Car Wash Cam. AGS Web Pricing, Automated Graphic Systems' web services page. Toppan Printing in Tokyo and many other companies in many other countries are part of the worldwide graphic arts market developing on the Internet. If you've got any additions or comments about this set of examples, please POST me a note. My notes and slides from the sessions built on this material will be available here on ELECTRIC PAGES.